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BMW-M

BMW M 以近黑画布、全大写标题和赛道摄影营造高性能氛围，经典 M 三色仅作为关键签名元素出现，整体强调工程感、速度感和欧洲式克制。

Dark UIDesign System
BMW-M 网站预览
设计系统
品牌色彩 · 21

primary

#FFFFFF

--color-primary

ink

#FFFFFF

--color-ink

body

#BBBBBB

--color-body

body strong

#E6E6E6

--color-body-strong

muted

#7E7E7E

--color-muted

hairline

#3C3C3C

--color-hairline

hairline strong

#262626

--color-hairline-strong

canvas

#000000

--color-canvas

surface card

#1A1A1A

--color-surface-card

surface elevated

#262626

--color-surface-elevated

surface soft

#0D0D0D

--color-surface-soft

on primary

#000000

--color-on-primary

on dark

#FFFFFF

--color-on-dark

m blue light

#0066B1

--color-m-blue-light

m blue dark

#1C69D4

--color-m-blue-dark

m red

#E22718

--color-m-red

bmw blue

#1C69D4

--color-bmw-blue

electric blue

#0653B6

--color-electric-blue

carbon gray

#2B2B2B

--color-carbon-gray

warning

#F4B400

--color-warning

success

#0FA336

--color-success

字体系统

字体家族

BMWTypeNextLatin, sans-serif / BMWTypeNextLatin Light, BMWTypeNextLatin, sans-serif / BMWTypeNextLatin Light, sans-serif

字重

700400300

备注

3 个字体家族，完整字阶、行高和字距见 DESIGN.md

标签
Dark UIDesign System
设计文档

品牌设计系统的完整 Markdown 文档

BMW-M — Style Reference

> A motorsport-engineering interface anchored on a near-black canvas with white BMW Type Next Latin display headlines in confident UPPERCASE. The brand carries no decorative voltage — its energy comes from full-bleed automotive photography (cars on tracks, driver-cockpit shots, carbon-fiber detail) and the iconic M tricolor stripe (light blue → dark blue → red) used sparingly as a brand signature on logos, dividers, and motorsport chrome. Type stays light to medium weight to feel European-engineered, never American-bombastic.

**Theme:** dark

**Source website:** [https://www.bmw-m.com/](https://www.bmw-m.com/)

Use the live official website to compare and validate this extracted snapshot. The current source website remains authoritative.

Tokens — Colors

| Name | Value | Token | Role |

|---|---|---|---|

| primary | `#ffffff` | `--color-primary` | primary role extracted from the source design |

| ink | `#ffffff` | `--color-ink` | ink role extracted from the source design |

| body | `#bbbbbb` | `--color-body` | body role extracted from the source design |

| body strong | `#e6e6e6` | `--color-body-strong` | body strong role extracted from the source design |

| muted | `#7e7e7e` | `--color-muted` | muted role extracted from the source design |

| hairline | `#3c3c3c` | `--color-hairline` | hairline role extracted from the source design |

| hairline strong | `#262626` | `--color-hairline-strong` | hairline strong role extracted from the source design |

| canvas | `#000000` | `--color-canvas` | canvas role extracted from the source design |

| surface card | `#1a1a1a` | `--color-surface-card` | surface card role extracted from the source design |

| surface elevated | `#262626` | `--color-surface-elevated` | surface elevated role extracted from the source design |

| surface soft | `#0d0d0d` | `--color-surface-soft` | surface soft role extracted from the source design |

| on primary | `#000000` | `--color-on-primary` | on primary role extracted from the source design |

| on dark | `#ffffff` | `--color-on-dark` | on dark role extracted from the source design |

| m blue light | `#0066b1` | `--color-m-blue-light` | m blue light role extracted from the source design |

| m blue dark | `#1c69d4` | `--color-m-blue-dark` | m blue dark role extracted from the source design |

| m red | `#e22718` | `--color-m-red` | m red role extracted from the source design |

| bmw blue | `#1c69d4` | `--color-bmw-blue` | bmw blue role extracted from the source design |

| electric blue | `#0653b6` | `--color-electric-blue` | electric blue role extracted from the source design |

| carbon gray | `#2b2b2b` | `--color-carbon-gray` | carbon gray role extracted from the source design |

| warning | `#f4b400` | `--color-warning` | warning role extracted from the source design |

| success | `#0fa336` | `--color-success` | success role extracted from the source design |

Tokens — Typography

BMWTypeNextLatin, sans-serif · `--font-primary`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 700, 400
  • **Sizes:** 80px, 56px, 40px, 32px, 24px, 20px, 18px, 14px, 12px
  • **Line height:** 1, 1.05, 1.1, 1.15, 1.3, 1.4
  • **Letter spacing:** 0, 1.5px, 0.5px
  • **Role:** Brand typography family observed across the documented type scale.

    • BMWTypeNextLatin Light, BMWTypeNextLatin, sans-serif · `--font-family-2`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 300
  • **Sizes:** 16px
  • **Line height:** 1.5
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • BMWTypeNextLatin Light, sans-serif · `--font-family-3`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 300
  • **Sizes:** 14px
  • **Line height:** 1.5
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Type Scale

    | Role | Size | Line Height | Letter Spacing | Token |

    |---|---|---|---|---|

    | display-xl | 80px | 1 | 0 | `--text-display-xl` |

    | display-lg | 56px | 1.05 | 0 | `--text-display-lg` |

    | display-md | 40px | 1.1 | 0 | `--text-display-md` |

    | display-sm | 32px | 1.15 | 0 | `--text-display-sm` |

    | title-lg | 24px | 1.3 | 0 | `--text-title-lg` |

    | title-md | 20px | 1.4 | 0 | `--text-title-md` |

    | title-sm | 18px | 1.4 | 0 | `--text-title-sm` |

    | label-uppercase | 14px | 1.3 | 1.5px | `--text-label-uppercase` |

    | body-md | 16px | 1.5 | 0 | `--text-body-md` |

    | body-sm | 14px | 1.5 | 0 | `--text-body-sm` |

    | caption | 12px | 1.4 | 0.5px | `--text-caption` |

    | button | 14px | 1 | 1.5px | `--text-button` |

    | nav-link | 14px | 1.4 | 0.5px | `--text-nav-link` |

    Tokens — Spacing & Shapes

    **Density:** comfortable

    Spacing Scale

    | Name | Value | Token |

    |---|---|---|

    | xxs | 4px | `--spacing-xxs` |

    | xs | 8px | `--spacing-xs` |

    | sm | 12px | `--spacing-sm` |

    | md | 16px | `--spacing-md` |

    | lg | 24px | `--spacing-lg` |

    | xl | 40px | `--spacing-xl` |

    | xxl | 64px | `--spacing-xxl` |

    | section | 96px | `--spacing-section` |

    Border Radius

    | Name | Value | Token |

    |---|---|---|

    | none | 0px | `--radius-none` |

    | xs | 2px | `--radius-xs` |

    | sm | 4px | `--radius-sm` |

    | md | 6px | `--radius-md` |

    | full | 9999px | `--radius-full` |

    Layout

  • **Section gap:** 96px
  • **Card padding:** 24px
  • **Element gap:** 16px
  • **Max content width:** 1200px

    • Components

    button primary

    **Role:** button primary component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `16px 32px`
  • **height:** `48px`

    • button primary outline

    **Role:** button primary outline component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `16px 32px`
  • **height:** `48px`

    • button on light

    **Role:** button on light component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `16px 32px`

    • button icon

    **Role:** button icon component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.on-dark}`
  • **rounded:** `{rounded.full}`
  • **size:** `48px`

    • text link

    **Role:** text link component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.label-uppercase}`

    • top nav

    **Role:** top nav component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.nav-link}`
  • **height:** `64px`

    • hero photo band

    **Role:** hero photo band component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.display-xl}`
  • **padding:** `96px`

    • m stripe divider

    **Role:** m stripe divider component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.on-dark}`
  • **height:** `4px`

    • feature photo card

    **Role:** feature photo card component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • model card

    **Role:** model card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-lg}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • magazine article card

    **Role:** magazine article card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • spec cell

    **Role:** spec cell component

  • **backgroundColor:** `{colors.surface-soft}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • cookie consent card

    **Role:** cookie consent card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.body-sm}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • category tab

    **Role:** category tab component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.body}`
  • **typography:** `{typography.label-uppercase}`
  • **padding:** `12px 0`

    • category tab active

    **Role:** category tab active component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.label-uppercase}`
  • **padding:** `12px 0`

    • text input

    **Role:** text input component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `12px 16px`
  • **height:** `48px`

    • chatbot launcher

    **Role:** chatbot launcher component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • cta band photo

    **Role:** cta band photo component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.display-md}`
  • **padding:** `80px`

    • motorsport photo card

    **Role:** motorsport photo card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`

    • carousel arrow

    **Role:** carousel arrow component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.on-dark}`
  • **rounded:** `{rounded.full}`
  • **size:** `48px`

    • footer

    **Role:** footer component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.body}`
  • **typography:** `{typography.body-sm}`
  • **padding:** `64px`

    • Do's and Don'ts

    Do

  • Use `--color-primary` for the brand's primary interaction treatment.
  • Keep page surfaces anchored to `--color-canvas`.
  • Preserve every typography style's documented size, line height, and letter spacing.
  • Compare major implementation decisions against [the live BMW-M website](https://www.bmw-m.com/).

    • Don't

  • Do not introduce colors outside the documented color token set.
  • Do not replace `--color-ink` with an arbitrary neutral.
  • Do not flatten documented component states or spacing relationships.
  • Do not treat this extracted snapshot as newer than the live source website.

    • Layout

    Use the documented spacing scale and component geometry as the implementation baseline. Validate responsive composition and current page rhythm against [the live source](https://www.bmw-m.com/).

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