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行业: 汽车与出行科技Website

BMW

BMW 企业站以柔和白色、品牌蓝和深海军蓝建立稳健的汽车品牌形象，通过大幅车型摄影、明确的配置入口和有力的字体层级，呈现精密而克制的高级感。

Light UIDesign System
BMW 网站预览
设计系统
品牌色彩 · 25

primary

#1C69D4

--color-primary

primary active

#0653B6

--color-primary-active

primary disabled

#D6D6D6

--color-primary-disabled

ink

#262626

--color-ink

body

#3C3C3C

--color-body

body strong

#1A1A1A

--color-body-strong

muted

#6B6B6B

--color-muted

muted soft

#9A9A9A

--color-muted-soft

hairline

#E6E6E6

--color-hairline

hairline strong

#CCCCCC

--color-hairline-strong

canvas

#FFFFFF

--color-canvas

surface soft

#F7F7F7

--color-surface-soft

surface card

#FAFAFA

--color-surface-card

surface strong

#EBEBEB

--color-surface-strong

surface dark

#1A2129

--color-surface-dark

surface dark elevated

#262E38

--color-surface-dark-elevated

on primary

#FFFFFF

--color-on-primary

on dark

#FFFFFF

--color-on-dark

on dark soft

#BBBBBB

--color-on-dark-soft

m blue light

#0066B1

--color-m-blue-light

m blue dark

#1C69D4

--color-m-blue-dark

m red

#E22718

--color-m-red

success

#22C55E

--color-success

warning

#F59E0B

--color-warning

error

#DC2626

--color-error

字体系统

字体家族

'BMW Type Next Latin', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif / 'BMW Type Next Latin', sans-serif

字重

700300400

备注

2 个字体家族，完整字阶、行高和字距见 DESIGN.md

标签
Light UIDesign System
设计文档

品牌设计系统的完整 Markdown 文档

BMW — Style Reference

> BMW's corporate site — distinct from BMW M's motorsport-bombastic variant, this is a measured and settled corporate-automotive interface. On a light (cream-tinted white) canvas, BMW corporate blue (#1c69d4) carries every primary CTA; dark navy hero bands frame model photography. BMW Type Next Latin sets the entire hierarchy on two weights — heavy 700 display and Light 300 body. Configuration and reservation flows ride a card-based 4-up grid, where each card holds a model render, a name, and a "Learn More" link.

**Theme:** light

**Source website:** [https://www.bmw.com/](https://www.bmw.com/)

Use the live official website to compare and validate this extracted snapshot. The current source website remains authoritative.

Tokens — Colors

| Name | Value | Token | Role |

|---|---|---|---|

| primary | `#1c69d4` | `--color-primary` | primary role extracted from the source design |

| primary active | `#0653b6` | `--color-primary-active` | primary active role extracted from the source design |

| primary disabled | `#d6d6d6` | `--color-primary-disabled` | primary disabled role extracted from the source design |

| ink | `#262626` | `--color-ink` | ink role extracted from the source design |

| body | `#3c3c3c` | `--color-body` | body role extracted from the source design |

| body strong | `#1a1a1a` | `--color-body-strong` | body strong role extracted from the source design |

| muted | `#6b6b6b` | `--color-muted` | muted role extracted from the source design |

| muted soft | `#9a9a9a` | `--color-muted-soft` | muted soft role extracted from the source design |

| hairline | `#e6e6e6` | `--color-hairline` | hairline role extracted from the source design |

| hairline strong | `#cccccc` | `--color-hairline-strong` | hairline strong role extracted from the source design |

| canvas | `#ffffff` | `--color-canvas` | canvas role extracted from the source design |

| surface soft | `#f7f7f7` | `--color-surface-soft` | surface soft role extracted from the source design |

| surface card | `#fafafa` | `--color-surface-card` | surface card role extracted from the source design |

| surface strong | `#ebebeb` | `--color-surface-strong` | surface strong role extracted from the source design |

| surface dark | `#1a2129` | `--color-surface-dark` | surface dark role extracted from the source design |

| surface dark elevated | `#262e38` | `--color-surface-dark-elevated` | surface dark elevated role extracted from the source design |

| on primary | `#ffffff` | `--color-on-primary` | on primary role extracted from the source design |

| on dark | `#ffffff` | `--color-on-dark` | on dark role extracted from the source design |

| on dark soft | `#bbbbbb` | `--color-on-dark-soft` | on dark soft role extracted from the source design |

| m blue light | `#0066b1` | `--color-m-blue-light` | m blue light role extracted from the source design |

| m blue dark | `#1c69d4` | `--color-m-blue-dark` | m blue dark role extracted from the source design |

| m red | `#e22718` | `--color-m-red` | m red role extracted from the source design |

| success | `#22c55e` | `--color-success` | success role extracted from the source design |

| warning | `#f59e0b` | `--color-warning` | warning role extracted from the source design |

| error | `#dc2626` | `--color-error` | error role extracted from the source design |

Tokens — Typography

'BMW Type Next Latin', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif · `--font-primary`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 700
  • **Sizes:** 64px
  • **Line height:** 1.05
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • 'BMW Type Next Latin', sans-serif · `--font-family-2`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 700, 300, 400
  • **Sizes:** 48px, 32px, 24px, 20px, 18px, 16px, 14px, 12px, 13px
  • **Line height:** 1.1, 1.15, 1.25, 1.3, 1.4, 1.55, 1
  • **Letter spacing:** 0, 0.5px, 1.5px, 0.3px
  • **Role:** Brand typography family observed across the documented type scale.

    • Type Scale

    | Role | Size | Line Height | Letter Spacing | Token |

    |---|---|---|---|---|

    | display-xl | 64px | 1.05 | 0 | `--text-display-xl` |

    | display-lg | 48px | 1.1 | 0 | `--text-display-lg` |

    | display-md | 32px | 1.15 | 0 | `--text-display-md` |

    | display-sm | 24px | 1.25 | 0 | `--text-display-sm` |

    | title-lg | 20px | 1.3 | 0 | `--text-title-lg` |

    | title-md | 18px | 1.4 | 0 | `--text-title-md` |

    | title-sm | 16px | 1.4 | 0 | `--text-title-sm` |

    | body-md | 16px | 1.55 | 0 | `--text-body-md` |

    | body-sm | 14px | 1.55 | 0 | `--text-body-sm` |

    | caption | 12px | 1.4 | 0.5px | `--text-caption` |

    | label-uppercase | 13px | 1.3 | 1.5px | `--text-label-uppercase` |

    | button | 14px | 1 | 0.5px | `--text-button` |

    | nav-link | 14px | 1.4 | 0.3px | `--text-nav-link` |

    Tokens — Spacing & Shapes

    **Density:** comfortable

    Spacing Scale

    | Name | Value | Token |

    |---|---|---|

    | xxs | 4px | `--spacing-xxs` |

    | xs | 8px | `--spacing-xs` |

    | sm | 12px | `--spacing-sm` |

    | md | 16px | `--spacing-md` |

    | lg | 24px | `--spacing-lg` |

    | xl | 32px | `--spacing-xl` |

    | xxl | 48px | `--spacing-xxl` |

    | section | 80px | `--spacing-section` |

    Border Radius

    | Name | Value | Token |

    |---|---|---|

    | none | 0px | `--radius-none` |

    | xs | 2px | `--radius-xs` |

    | sm | 4px | `--radius-sm` |

    | md | 8px | `--radius-md` |

    | lg | 12px | `--radius-lg` |

    | pill | 9999px | `--radius-pill` |

    | full | 9999px | `--radius-full` |

    Layout

  • **Section gap:** 80px
  • **Card padding:** 24px
  • **Element gap:** 16px
  • **Max content width:** 1200px

    • Components

    top nav

    **Role:** top nav component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.nav-link}`
  • **height:** `64px`

    • button primary

    **Role:** button primary component

  • **backgroundColor:** `{colors.primary}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `14px 32px`
  • **height:** `48px`

    • button primary active

    **Role:** button primary active component

  • **backgroundColor:** `{colors.primary-active}`
  • **textColor:** `{colors.on-primary}`
  • **rounded:** `{rounded.none}`

    • button primary disabled

    **Role:** button primary disabled component

  • **backgroundColor:** `{colors.primary-disabled}`
  • **textColor:** `{colors.muted}`
  • **rounded:** `{rounded.none}`

    • button secondary

    **Role:** button secondary component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `13px 31px`
  • **height:** `48px`

    • button secondary on dark

    **Role:** button secondary on dark component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.none}`
  • **padding:** `13px 31px`

    • button text link

    **Role:** button text link component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.label-uppercase}`

    • text link

    **Role:** text link component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`

    • hero band dark

    **Role:** hero band dark component

  • **backgroundColor:** `{colors.surface-dark}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.display-xl}`
  • **padding:** `80px`

    • hero photo band

    **Role:** hero photo band component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.display-lg}`
  • **padding:** `80px`

    • model card

    **Role:** model card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • model card photo

    **Role:** model card photo component

  • **backgroundColor:** `{colors.surface-card}`
  • **rounded:** `{rounded.none}`

    • feature photo card

    **Role:** feature photo card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • spec cell

    **Role:** spec cell component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.display-sm}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • inventory card

    **Role:** inventory card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-sm}`
  • **rounded:** `{rounded.none}`
  • **padding:** `16px`

    • filter chip

    **Role:** filter chip component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.caption}`
  • **rounded:** `{rounded.none}`
  • **padding:** `8px 14px`

    • filter chip active

    **Role:** filter chip active component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-dark}`
  • **rounded:** `{rounded.none}`

    • configurator option tile

    **Role:** configurator option tile component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `16px 24px`

    • configurator option tile selected

    **Role:** configurator option tile selected component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.none}`
  • **padding:** `15px 23px`

    • text input

    **Role:** text input component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `14px 16px`
  • **height:** `48px`

    • cookie consent card

    **Role:** cookie consent card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.body}`
  • **typography:** `{typography.body-sm}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px`

    • category tab

    **Role:** category tab component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.muted}`
  • **typography:** `{typography.label-uppercase}`
  • **rounded:** `{rounded.none}`

    • category tab active

    **Role:** category tab active component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.label-uppercase}`
  • **rounded:** `{rounded.none}`

    • m stripe divider

    **Role:** m stripe divider component

  • **backgroundColor:** `transparent`
  • **rounded:** `{rounded.none}`

    • cta band photo

    **Role:** cta band photo component

  • **backgroundColor:** `{colors.surface-dark}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.display-md}`
  • **padding:** `80px`

    • footer

    **Role:** footer component

  • **backgroundColor:** `{colors.surface-soft}`
  • **textColor:** `{colors.body}`
  • **typography:** `{typography.body-sm}`
  • **padding:** `64px`

    • Do's and Don'ts

    Do

  • Use `--color-primary` for the brand's primary interaction treatment.
  • Keep page surfaces anchored to `--color-canvas`.
  • Preserve every typography style's documented size, line height, and letter spacing.
  • Compare major implementation decisions against [the live BMW website](https://www.bmw.com/).

    • Don't

  • Do not introduce colors outside the documented color token set.
  • Do not replace `--color-ink` with an arbitrary neutral.
  • Do not flatten documented component states or spacing relationships.
  • Do not treat this extracted snapshot as newer than the live source website.

    • Layout

    Use the documented spacing scale and component geometry as the implementation baseline. Validate responsive composition and current page rhythm against [the live source](https://www.bmw.com/).

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