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Pinterest

Pinterest 以图片发现为中心，通过标志性红色按钮、瀑布流图片网格和柔和暖奶油色界面弱化系统边界，让内容图片始终成为浏览体验的主角。

Light UIEditorialGradientPlayfulDesign System
Pinterest 网站预览
设计系统
品牌色彩 · 30

primary

#E60023

--color-primary

on primary

#FFFFFF

--color-on-primary

primary pressed

#CC001F

--color-primary-pressed

ink

#000000

--color-ink

ink soft

#211922

--color-ink-soft

body

#33332E

--color-body

charcoal

#262622

--color-charcoal

mute

#62625B

--color-mute

ash

#91918C

--color-ash

stone

#C8C8C1

--color-stone

hairline

#DADAD3

--color-hairline

hairline soft

#E5E5E0

--color-hairline-soft

on secondary

#000000

--color-on-secondary

secondary bg

#E5E5E0

--color-secondary-bg

secondary pressed

#C8C8C1

--color-secondary-pressed

canvas

#FFFFFF

--color-canvas

surface soft

#FBFBF9

--color-surface-soft

surface card

#F6F6F3

--color-surface-card

surface elevated

#FFFFFF

--color-surface-elevated

on dark

#FFFFFF

--color-on-dark

surface dark

#262622

--color-surface-dark

focus outer

#435EE5

--color-focus-outer

focus inner

#FFFFFF

--color-focus-inner

accent pressed blue

#617BFF

--color-accent-pressed-blue

accent purple

#7E238B

--color-accent-purple

accent purple deep

#6845AB

--color-accent-purple-deep

success deep

#103C25

--color-success-deep

success pale

#C7F0DA

--color-success-pale

error

#9E0A0A

--color-error

error deep

#CC001F

--color-error-deep

字体系统

字体家族

Pin Sans

字重

600700400500

备注

1 个字体家族，完整字阶、行高和字距见 DESIGN.md

标签
Light UIEditorialGradientPlayfulDesign System
设计文档

品牌设计系统的完整 Markdown 文档

Pinterest — Style Reference

> A photography-first discovery system organized around the Pinterest Red CTA, the masonry pin grid, and a soft warm-cream chrome that gets out of the imagery's way. The home page is a content-discovery tool wearing the chrome of a magazine publisher: 70px display headlines, friendly Pin Sans typography, fully-rounded pill buttons (16px) on a cream-tinted neutral palette, and a sticky red "Sign up" CTA that anchors every viewport. Pin imagery is the system's load-bearing visual element — square, portrait, and landscape pins tile in a column-based masonry grid where each tile is a fully-rounded 16px-radius card, separated by tight 8px gutters. The chrome is otherwise quiet: warm grays, true whites, and a single saturated red — no decorative gradients, no atmospheric backgrounds, no shadows beyond a soft modal scrim.

**Theme:** light

**Source website:** [https://www.pinterest.com/](https://www.pinterest.com/)

Use the live official website to compare and validate this extracted snapshot. The current source website remains authoritative.

Tokens — Colors

| Name | Value | Token | Role |

|---|---|---|---|

| primary | `#e60023` | `--color-primary` | primary role extracted from the source design |

| on primary | `#ffffff` | `--color-on-primary` | on primary role extracted from the source design |

| primary pressed | `#cc001f` | `--color-primary-pressed` | primary pressed role extracted from the source design |

| ink | `#000000` | `--color-ink` | ink role extracted from the source design |

| ink soft | `#211922` | `--color-ink-soft` | ink soft role extracted from the source design |

| body | `#33332e` | `--color-body` | body role extracted from the source design |

| charcoal | `#262622` | `--color-charcoal` | charcoal role extracted from the source design |

| mute | `#62625b` | `--color-mute` | mute role extracted from the source design |

| ash | `#91918c` | `--color-ash` | ash role extracted from the source design |

| stone | `#c8c8c1` | `--color-stone` | stone role extracted from the source design |

| hairline | `#dadad3` | `--color-hairline` | hairline role extracted from the source design |

| hairline soft | `#e5e5e0` | `--color-hairline-soft` | hairline soft role extracted from the source design |

| on secondary | `#000000` | `--color-on-secondary` | on secondary role extracted from the source design |

| secondary bg | `#e5e5e0` | `--color-secondary-bg` | secondary bg role extracted from the source design |

| secondary pressed | `#c8c8c1` | `--color-secondary-pressed` | secondary pressed role extracted from the source design |

| canvas | `#ffffff` | `--color-canvas` | canvas role extracted from the source design |

| surface soft | `#fbfbf9` | `--color-surface-soft` | surface soft role extracted from the source design |

| surface card | `#f6f6f3` | `--color-surface-card` | surface card role extracted from the source design |

| surface elevated | `#ffffff` | `--color-surface-elevated` | surface elevated role extracted from the source design |

| on dark | `#ffffff` | `--color-on-dark` | on dark role extracted from the source design |

| on dark mute | `rgba(255,255,255,0.7)` | `--color-on-dark-mute` | on dark mute role extracted from the source design |

| surface dark | `#262622` | `--color-surface-dark` | surface dark role extracted from the source design |

| focus outer | `#435ee5` | `--color-focus-outer` | focus outer role extracted from the source design |

| focus inner | `#ffffff` | `--color-focus-inner` | focus inner role extracted from the source design |

| accent pressed blue | `#617bff` | `--color-accent-pressed-blue` | accent pressed blue role extracted from the source design |

| accent purple | `#7e238b` | `--color-accent-purple` | accent purple role extracted from the source design |

| accent purple deep | `#6845ab` | `--color-accent-purple-deep` | accent purple deep role extracted from the source design |

| success deep | `#103c25` | `--color-success-deep` | success deep role extracted from the source design |

| success pale | `#c7f0da` | `--color-success-pale` | success pale role extracted from the source design |

| error | `#9e0a0a` | `--color-error` | error role extracted from the source design |

| error deep | `#cc001f` | `--color-error-deep` | error deep role extracted from the source design |

Tokens — Typography

Pin Sans · `--font-primary`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 600, 700, 400, 500
  • **Sizes:** 70px, 44px, 28px, 22px, 18px, 16px, 14px, 12px
  • **Line height:** 1.1, 1.15, 1.2, 1.25, 1.3, 1.4, 1.5, 1
  • **Letter spacing:** -1.2px, -0.8px, 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Type Scale

    | Role | Size | Line Height | Letter Spacing | Token |

    |---|---|---|---|---|

    | display-xl | 70px | 1.1 | -1.2px | `--text-display-xl` |

    | display-lg | 44px | 1.15 | -0.8px | `--text-display-lg` |

    | heading-xl | 28px | 1.2 | -1.2px | `--text-heading-xl` |

    | heading-lg | 22px | 1.25 | 0 | `--text-heading-lg` |

    | heading-md | 18px | 1.3 | 0 | `--text-heading-md` |

    | body-md | 16px | 1.4 | 0 | `--text-body-md` |

    | body-strong | 16px | 1.4 | 0 | `--text-body-strong` |

    | body-sm | 14px | 1.4 | 0 | `--text-body-sm` |

    | body-sm-strong | 14px | 1.4 | 0 | `--text-body-sm-strong` |

    | caption-md | 12px | 1.5 | 0 | `--text-caption-md` |

    | caption-sm | 12px | 1.4 | 0 | `--text-caption-sm` |

    | link-md | 16px | 1.4 | 0 | `--text-link-md` |

    | button-md | 14px | 1 | 0 | `--text-button-md` |

    | button-sm | 12px | 1 | 0 | `--text-button-sm` |

    Tokens — Spacing & Shapes

    **Density:** comfortable

    Spacing Scale

    | Name | Value | Token |

    |---|---|---|

    | xxs | 4px | `--spacing-xxs` |

    | xs | 6px | `--spacing-xs` |

    | sm | 8px | `--spacing-sm` |

    | md | 12px | `--spacing-md` |

    | lg | 16px | `--spacing-lg` |

    | xl | 24px | `--spacing-xl` |

    | xxl | 32px | `--spacing-xxl` |

    | section | 64px | `--spacing-section` |

    Border Radius

    | Name | Value | Token |

    |---|---|---|

    | none | 0px | `--radius-none` |

    | sm | 8px | `--radius-sm` |

    | md | 16px | `--radius-md` |

    | lg | 32px | `--radius-lg` |

    | full | 9999px | `--radius-full` |

    Layout

  • **Section gap:** 64px
  • **Card padding:** 16px
  • **Element gap:** 12px
  • **Max content width:** 1200px

    • Components

    button primary

    **Role:** button primary component

  • **backgroundColor:** `{colors.primary}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.md}`
  • **padding:** `6px 14px`
  • **height:** `40px`

    • button primary pressed

    **Role:** button primary pressed component

  • **backgroundColor:** `{colors.primary-pressed}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.md}`

    • button secondary

    **Role:** button secondary component

  • **backgroundColor:** `{colors.secondary-bg}`
  • **textColor:** `{colors.on-secondary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.md}`
  • **padding:** `6px 14px`
  • **height:** `40px`

    • button secondary pressed

    **Role:** button secondary pressed component

  • **backgroundColor:** `{colors.secondary-pressed}`
  • **textColor:** `{colors.on-secondary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.md}`

    • button tertiary

    **Role:** button tertiary component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.md}`

    • button icon circular

    **Role:** button icon circular component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.full}`
  • **size:** `40px`

    • button pill on image

    **Role:** button pill on image component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `8px 14px`

    • button disabled

    **Role:** button disabled component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ash}`
  • **rounded:** `{rounded.md}`

    • search bar

    **Role:** search bar component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `11px 15px`
  • **height:** `48px`

    • search bar focused

    **Role:** search bar focused component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.full}`

    • text input

    **Role:** text input component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.md}`
  • **padding:** `11px 15px`
  • **height:** `44px`

    • text input focused

    **Role:** text input focused component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.md}`

    • pin card

    **Role:** pin card component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.md}`
  • **padding:** `0px`

    • pin card large

    **Role:** pin card large component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `0px`

    • pin overlay pill

    **Role:** pin overlay pill component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-sm}`
  • **rounded:** `{rounded.full}`
  • **padding:** `6px 12px`

    • filter chip

    **Role:** filter chip component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `8px 16px`

    • filter chip active

    **Role:** filter chip active component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`

    • category tile

    **Role:** category tile component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.md}`
  • **padding:** `16px`

    • feature card

    **Role:** feature card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.heading-xl}`
  • **rounded:** `{rounded.md}`
  • **padding:** `32px`

    • feature card soft

    **Role:** feature card soft component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.heading-xl}`
  • **rounded:** `{rounded.md}`
  • **padding:** `32px`

    • modal card

    **Role:** modal card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `32px`

    • hero cta strip

    **Role:** hero cta strip component

  • **backgroundColor:** `{colors.surface-dark}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.heading-xl}`
  • **rounded:** `{rounded.none}`
  • **padding:** `48px 32px`

    • primary nav

    **Role:** primary nav component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.none}`
  • **height:** `64px`

    • footer section

    **Role:** footer section component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.mute}`
  • **typography:** `{typography.body-sm}`
  • **rounded:** `{rounded.none}`
  • **padding:** `32px 24px`

    • link inline

    **Role:** link inline component

  • **textColor:** `{colors.ink-soft}`
  • **typography:** `{typography.link-md}`

    • Do's and Don'ts

    Do

  • Use `--color-primary` for the brand's primary interaction treatment.
  • Keep page surfaces anchored to `--color-canvas`.
  • Preserve every typography style's documented size, line height, and letter spacing.
  • Compare major implementation decisions against [the live Pinterest website](https://www.pinterest.com/).

    • Don't

  • Do not introduce colors outside the documented color token set.
  • Do not replace `--color-ink` with an arbitrary neutral.
  • Do not flatten documented component states or spacing relationships.
  • Do not treat this extracted snapshot as newer than the live source website.

    • Layout

    Use the documented spacing scale and component geometry as the implementation baseline. Validate responsive composition and current page rhythm against [the live source](https://www.pinterest.com/).

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