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Nike

Nike 以摄影为核心，使用巨大的全大写 Futura 标题、编辑式运动影像和密集商品网格制造强烈对比，让品牌态度、运动能量与商业转化同时成立。

Light UIEditorialMinimalDesign System
Nike 网站预览
设计系统
品牌色彩 · 23

primary

#111111

--color-primary

on primary

#FFFFFF

--color-on-primary

canvas

#FFFFFF

--color-canvas

soft cloud

#F5F5F5

--color-soft-cloud

ink

#111111

--color-ink

charcoal

#39393B

--color-charcoal

ash

#4B4B4D

--color-ash

mute

#707072

--color-mute

stone

#9E9EA0

--color-stone

hairline

#CACACB

--color-hairline

hairline soft

#E5E5E5

--color-hairline-soft

sale

#D30005

--color-sale

sale deep

#780700

--color-sale-deep

success

#007D48

--color-success

success bright

#1EAA52

--color-success-bright

info

#1151FF

--color-info

info deep

#0034E3

--color-info-deep

accent pink

#ED1AA0

--color-accent-pink

accent pink soft

#FFB0DD

--color-accent-pink-soft

accent purple soft

#BEAFFD

--color-accent-purple-soft

accent purple pale

#D6D1FF

--color-accent-purple-pale

accent teal

#0A7281

--color-accent-teal

accent pink deep

#4C012D

--color-accent-pink-deep

字体系统

字体家族

Nike Futura ND / Helvetica Now Display Medium / Helvetica Now Text / Helvetica Now Text Medium / Helvetica Neue

字重

500400

备注

5 个字体家族，完整字阶、行高和字距见 DESIGN.md

标签
Light UIEditorialMinimalDesign System
设计文档

品牌设计系统的完整 Markdown 文档

Nike — Style Reference

> A photography-first commerce system built on extreme typographic contrast — towering uppercase Futura display lockups burned into editorial campaign imagery, sitting above a dense, neutral, near-monochrome retail chrome of pill-shaped black CTAs, gray search and tag pills, and tight 8px-grid product cards. The brand's voice is athletic, kinetic, and absolute: pure black, pure white, a single soft surface gray, and a deliberately small set of semantic accents (sale red, success green, restrained category tints) — every chromatic moment is reserved for editorial photography or pricing signal, never decorative chrome.

**Theme:** light

**Source website:** [https://www.nike.com/](https://www.nike.com/)

Use the live official website to compare and validate this extracted snapshot. The current source website remains authoritative.

Tokens — Colors

| Name | Value | Token | Role |

|---|---|---|---|

| primary | `#111111` | `--color-primary` | primary role extracted from the source design |

| on primary | `#ffffff` | `--color-on-primary` | on primary role extracted from the source design |

| canvas | `#ffffff` | `--color-canvas` | canvas role extracted from the source design |

| soft cloud | `#f5f5f5` | `--color-soft-cloud` | soft cloud role extracted from the source design |

| ink | `#111111` | `--color-ink` | ink role extracted from the source design |

| charcoal | `#39393b` | `--color-charcoal` | charcoal role extracted from the source design |

| ash | `#4b4b4d` | `--color-ash` | ash role extracted from the source design |

| mute | `#707072` | `--color-mute` | mute role extracted from the source design |

| stone | `#9e9ea0` | `--color-stone` | stone role extracted from the source design |

| hairline | `#cacacb` | `--color-hairline` | hairline role extracted from the source design |

| hairline soft | `#e5e5e5` | `--color-hairline-soft` | hairline soft role extracted from the source design |

| sale | `#d30005` | `--color-sale` | sale role extracted from the source design |

| sale deep | `#780700` | `--color-sale-deep` | sale deep role extracted from the source design |

| success | `#007d48` | `--color-success` | success role extracted from the source design |

| success bright | `#1eaa52` | `--color-success-bright` | success bright role extracted from the source design |

| info | `#1151ff` | `--color-info` | info role extracted from the source design |

| info deep | `#0034e3` | `--color-info-deep` | info deep role extracted from the source design |

| accent pink | `#ed1aa0` | `--color-accent-pink` | accent pink role extracted from the source design |

| accent pink soft | `#ffb0dd` | `--color-accent-pink-soft` | accent pink soft role extracted from the source design |

| accent purple soft | `#beaffd` | `--color-accent-purple-soft` | accent purple soft role extracted from the source design |

| accent purple pale | `#d6d1ff` | `--color-accent-purple-pale` | accent purple pale role extracted from the source design |

| accent teal | `#0a7281` | `--color-accent-teal` | accent teal role extracted from the source design |

| accent pink deep | `#4c012d` | `--color-accent-pink-deep` | accent pink deep role extracted from the source design |

Tokens — Typography

Nike Futura ND · `--font-primary`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 500
  • **Sizes:** 96px
  • **Line height:** 0.9
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Helvetica Now Display Medium · `--font-family-2`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 500
  • **Sizes:** 32px, 24px, 16px
  • **Line height:** 1.2, 1.75
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Helvetica Now Text · `--font-family-3`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 400, 500
  • **Sizes:** 16px
  • **Line height:** 1.5, 1.75
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Helvetica Now Text Medium · `--font-family-4`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 500
  • **Sizes:** 16px, 14px, 12px
  • **Line height:** 1.5
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Helvetica Neue · `--font-family-5`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 500
  • **Sizes:** 9px
  • **Line height:** 1.75
  • **Letter spacing:** 0
  • **Role:** Brand typography family observed across the documented type scale.

    • Type Scale

    | Role | Size | Line Height | Letter Spacing | Token |

    |---|---|---|---|---|

    | display-campaign | 96px | 0.9 | 0 | `--text-display-campaign` |

    | heading-xl | 32px | 1.2 | 0 | `--text-heading-xl` |

    | heading-lg | 24px | 1.2 | 0 | `--text-heading-lg` |

    | heading-md | 16px | 1.75 | 0 | `--text-heading-md` |

    | body-md | 16px | 1.5 | 0 | `--text-body-md` |

    | body-strong | 16px | 1.5 | 0 | `--text-body-strong` |

    | button-lg | 24px | 1.2 | 0 | `--text-button-lg` |

    | button-md | 16px | 1.5 | 0 | `--text-button-md` |

    | button-sm | 14px | 1.5 | 0 | `--text-button-sm` |

    | link-md | 16px | 1.75 | 0 | `--text-link-md` |

    | caption-md | 14px | 1.5 | 0 | `--text-caption-md` |

    | caption-sm | 12px | 1.5 | 0 | `--text-caption-sm` |

    | utility-xs | 9px | 1.75 | 0 | `--text-utility-xs` |

    Tokens — Spacing & Shapes

    **Density:** comfortable

    Spacing Scale

    | Name | Value | Token |

    |---|---|---|

    | xxs | 2px | `--spacing-xxs` |

    | xs | 4px | `--spacing-xs` |

    | sm | 8px | `--spacing-sm` |

    | md | 12px | `--spacing-md` |

    | lg | 18px | `--spacing-lg` |

    | xl | 24px | `--spacing-xl` |

    | xxl | 30px | `--spacing-xxl` |

    | section | 48px | `--spacing-section` |

    Border Radius

    | Name | Value | Token |

    |---|---|---|

    | none | 0px | `--radius-none` |

    | sm | 18px | `--radius-sm` |

    | md | 24px | `--radius-md` |

    | lg | 30px | `--radius-lg` |

    | full | 9999px | `--radius-full` |

    Layout

  • **Section gap:** 48px
  • **Card padding:** 18px
  • **Element gap:** 12px
  • **Max content width:** 1200px

    • Components

    button primary

    **Role:** button primary component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `16px 32px`
  • **height:** `48px`

    • button primary active

    **Role:** button primary active component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`

    • button secondary

    **Role:** button secondary component

  • **backgroundColor:** `{colors.soft-cloud}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `16px 32px`
  • **height:** `48px`

    • button outline on image

    **Role:** button outline on image component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `12px 24px`

    • button icon circular

    **Role:** button icon circular component

  • **backgroundColor:** `{colors.soft-cloud}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.full}`
  • **size:** `40px`

    • search pill

    **Role:** search pill component

  • **backgroundColor:** `{colors.soft-cloud}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.md}`
  • **padding:** `8px 16px`
  • **height:** `40px`

    • search pill focused

    **Role:** search pill focused component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.md}`

    • filter chip

    **Role:** filter chip component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`
  • **padding:** `8px 16px`

    • filter chip active

    **Role:** filter chip active component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button-md}`
  • **rounded:** `{rounded.full}`

    • badge promo

    **Role:** badge promo component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.caption-sm}`
  • **rounded:** `{rounded.full}`
  • **padding:** `4px 12px`

    • badge sale text

    **Role:** badge sale text component

  • **textColor:** `{colors.sale}`
  • **typography:** `{typography.caption-md}`

    • product card

    **Role:** product card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.none}`
  • **padding:** `0px`

    • product card image

    **Role:** product card image component

  • **backgroundColor:** `{colors.soft-cloud}`
  • **rounded:** `{rounded.none}`

    • swatch dot

    **Role:** swatch dot component

  • **backgroundColor:** `{colors.ink}`
  • **rounded:** `{rounded.full}`
  • **size:** `12px`

    • swatch dot active

    **Role:** swatch dot active component

  • **backgroundColor:** `{colors.ink}`
  • **rounded:** `{rounded.full}`
  • **size:** `12px`

    • campaign tile

    **Role:** campaign tile component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.display-campaign}`
  • **rounded:** `{rounded.none}`

    • category icon card

    **Role:** category icon card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.caption-md}`
  • **rounded:** `{rounded.none}`

    • member benefit card

    **Role:** member benefit card component

  • **backgroundColor:** `{colors.ink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.heading-lg}`
  • **rounded:** `{rounded.none}`

    • faq row

    **Role:** faq row component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.heading-md}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px 0px`

    • pdp disclosure row

    **Role:** pdp disclosure row component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.none}`
  • **padding:** `24px 0px`

    • utility bar

    **Role:** utility bar component

  • **backgroundColor:** `{colors.soft-cloud}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.caption-sm}`
  • **rounded:** `{rounded.none}`
  • **height:** `36px`

    • primary nav

    **Role:** primary nav component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.none}`
  • **height:** `56px`

    • filter sidebar

    **Role:** filter sidebar component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-strong}`
  • **rounded:** `{rounded.none}`

    • footer

    **Role:** footer component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.mute}`
  • **typography:** `{typography.caption-md}`
  • **rounded:** `{rounded.none}`

    • Do's and Don'ts

    Do

  • Use `--color-primary` for the brand's primary interaction treatment.
  • Keep page surfaces anchored to `--color-canvas`.
  • Preserve every typography style's documented size, line height, and letter spacing.
  • Compare major implementation decisions against [the live Nike website](https://www.nike.com/).

    • Don't

  • Do not introduce colors outside the documented color token set.
  • Do not replace `--color-ink` with an arbitrary neutral.
  • Do not flatten documented component states or spacing relationships.
  • Do not treat this extracted snapshot as newer than the live source website.

    • Layout

    Use the documented spacing scale and component geometry as the implementation baseline. Validate responsive composition and current page rhythm against [the live source](https://www.nike.com/).

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