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Clay

Clay 将黏土动画般的趣味质感与数据工具结合，在白色画布上使用深海军蓝按钮、圆润字体和高饱和色块，让复杂的增长数据编排显得鲜活而易用。

Light UIDesign System
Clay 网站预览
设计系统
品牌色彩 · 29

primary

#0A0A0A

--color-primary

primary active

#1F1F1F

--color-primary-active

primary disabled

#E5E5E5

--color-primary-disabled

ink

#0A0A0A

--color-ink

body

#3A3A3A

--color-body

body strong

#1A1A1A

--color-body-strong

muted

#6A6A6A

--color-muted

muted soft

#9A9A9A

--color-muted-soft

hairline

#E5E5E5

--color-hairline

hairline soft

#F0F0F0

--color-hairline-soft

canvas

#FFFAF0

--color-canvas

surface soft

#FAF5E8

--color-surface-soft

surface card

#F5F0E0

--color-surface-card

surface strong

#EBE6D6

--color-surface-strong

surface dark

#0A1A1A

--color-surface-dark

surface dark elevated

#1A2A2A

--color-surface-dark-elevated

on primary

#FFFFFF

--color-on-primary

on dark

#FFFFFF

--color-on-dark

on dark soft

#A0A0A0

--color-on-dark-soft

brand pink

#FF4D8B

--color-brand-pink

brand teal

#1A3A3A

--color-brand-teal

brand lavender

#B8A4ED

--color-brand-lavender

brand peach

#FFB084

--color-brand-peach

brand ochre

#E8B94A

--color-brand-ochre

brand mint

#A4D4C5

--color-brand-mint

brand coral

#FF6B5A

--color-brand-coral

success

#22C55E

--color-success

warning

#F59E0B

--color-warning

error

#EF4444

--color-error

字体系统

字体家族

Plain Black, Inter, sans-serif / Inter, sans-serif

字重

500600400

备注

2 个字体家族，完整字阶、行高和字距见 DESIGN.md

标签
Light UIDesign System
设计文档

品牌设计系统的完整 Markdown 文档

Clay — Style Reference

> A vibrant claymation-meets-data interface for Clay.com (GTM data-orchestration platform). Anchors on white canvas with dark-navy primary CTAs, custom rounded display type, and saturated single-color feature cards — hot pink, deep teal, lavender, peach, ochre — that punctuate long-scroll explainer pages. Brand voltage comes from 3D-rendered claymation illustrations (mountains, characters, mascots) used as full-bleed hero artifacts and the bright multi-color card surfaces showing product UI fragments.

**Theme:** light

**Source website:** [https://www.clay.com/](https://www.clay.com/)

Use the live official website to compare and validate this extracted snapshot. The current source website remains authoritative.

Tokens — Colors

| Name | Value | Token | Role |

|---|---|---|---|

| primary | `#0a0a0a` | `--color-primary` | primary role extracted from the source design |

| primary active | `#1f1f1f` | `--color-primary-active` | primary active role extracted from the source design |

| primary disabled | `#e5e5e5` | `--color-primary-disabled` | primary disabled role extracted from the source design |

| ink | `#0a0a0a` | `--color-ink` | ink role extracted from the source design |

| body | `#3a3a3a` | `--color-body` | body role extracted from the source design |

| body strong | `#1a1a1a` | `--color-body-strong` | body strong role extracted from the source design |

| muted | `#6a6a6a` | `--color-muted` | muted role extracted from the source design |

| muted soft | `#9a9a9a` | `--color-muted-soft` | muted soft role extracted from the source design |

| hairline | `#e5e5e5` | `--color-hairline` | hairline role extracted from the source design |

| hairline soft | `#f0f0f0` | `--color-hairline-soft` | hairline soft role extracted from the source design |

| canvas | `#fffaf0` | `--color-canvas` | canvas role extracted from the source design |

| surface soft | `#faf5e8` | `--color-surface-soft` | surface soft role extracted from the source design |

| surface card | `#f5f0e0` | `--color-surface-card` | surface card role extracted from the source design |

| surface strong | `#ebe6d6` | `--color-surface-strong` | surface strong role extracted from the source design |

| surface dark | `#0a1a1a` | `--color-surface-dark` | surface dark role extracted from the source design |

| surface dark elevated | `#1a2a2a` | `--color-surface-dark-elevated` | surface dark elevated role extracted from the source design |

| on primary | `#ffffff` | `--color-on-primary` | on primary role extracted from the source design |

| on dark | `#ffffff` | `--color-on-dark` | on dark role extracted from the source design |

| on dark soft | `#a0a0a0` | `--color-on-dark-soft` | on dark soft role extracted from the source design |

| brand pink | `#ff4d8b` | `--color-brand-pink` | brand pink role extracted from the source design |

| brand teal | `#1a3a3a` | `--color-brand-teal` | brand teal role extracted from the source design |

| brand lavender | `#b8a4ed` | `--color-brand-lavender` | brand lavender role extracted from the source design |

| brand peach | `#ffb084` | `--color-brand-peach` | brand peach role extracted from the source design |

| brand ochre | `#e8b94a` | `--color-brand-ochre` | brand ochre role extracted from the source design |

| brand mint | `#a4d4c5` | `--color-brand-mint` | brand mint role extracted from the source design |

| brand coral | `#ff6b5a` | `--color-brand-coral` | brand coral role extracted from the source design |

| success | `#22c55e` | `--color-success` | success role extracted from the source design |

| warning | `#f59e0b` | `--color-warning` | warning role extracted from the source design |

| error | `#ef4444` | `--color-error` | error role extracted from the source design |

Tokens — Typography

Plain Black, Inter, sans-serif · `--font-primary`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 500
  • **Sizes:** 72px, 56px, 40px, 32px
  • **Line height:** 1, 1.05, 1.1, 1.15
  • **Letter spacing:** -2.5px, -2px, -1px, -0.5px
  • **Role:** Brand typography family observed across the documented type scale.

    • Inter, sans-serif · `--font-family-2`

  • **Substitute:** Inter, system-ui, sans-serif
  • **Weights:** 600, 400, 500
  • **Sizes:** 24px, 18px, 16px, 14px, 13px, 12px
  • **Line height:** 1.3, 1.4, 1.55, 1
  • **Letter spacing:** -0.3px, 0, 1.5px
  • **Role:** Brand typography family observed across the documented type scale.

    • Type Scale

    | Role | Size | Line Height | Letter Spacing | Token |

    |---|---|---|---|---|

    | display-xl | 72px | 1 | -2.5px | `--text-display-xl` |

    | display-lg | 56px | 1.05 | -2px | `--text-display-lg` |

    | display-md | 40px | 1.1 | -1px | `--text-display-md` |

    | display-sm | 32px | 1.15 | -0.5px | `--text-display-sm` |

    | title-lg | 24px | 1.3 | -0.3px | `--text-title-lg` |

    | title-md | 18px | 1.4 | 0 | `--text-title-md` |

    | title-sm | 16px | 1.4 | 0 | `--text-title-sm` |

    | body-md | 16px | 1.55 | 0 | `--text-body-md` |

    | body-sm | 14px | 1.55 | 0 | `--text-body-sm` |

    | caption | 13px | 1.4 | 0 | `--text-caption` |

    | caption-uppercase | 12px | 1.4 | 1.5px | `--text-caption-uppercase` |

    | button | 14px | 1 | 0 | `--text-button` |

    | nav-link | 14px | 1.4 | 0 | `--text-nav-link` |

    Tokens — Spacing & Shapes

    **Density:** comfortable

    Spacing Scale

    | Name | Value | Token |

    |---|---|---|

    | xxs | 4px | `--spacing-xxs` |

    | xs | 8px | `--spacing-xs` |

    | sm | 12px | `--spacing-sm` |

    | md | 16px | `--spacing-md` |

    | lg | 24px | `--spacing-lg` |

    | xl | 32px | `--spacing-xl` |

    | xxl | 48px | `--spacing-xxl` |

    | section | 96px | `--spacing-section` |

    Border Radius

    | Name | Value | Token |

    |---|---|---|

    | xs | 6px | `--radius-xs` |

    | sm | 8px | `--radius-sm` |

    | md | 12px | `--radius-md` |

    | lg | 16px | `--radius-lg` |

    | xl | 24px | `--radius-xl` |

    | pill | 9999px | `--radius-pill` |

    | full | 9999px | `--radius-full` |

    Layout

  • **Section gap:** 96px
  • **Card padding:** 24px
  • **Element gap:** 16px
  • **Max content width:** 1200px

    • Components

    button primary

    **Role:** button primary component

  • **backgroundColor:** `{colors.primary}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.md}`
  • **padding:** `12px 20px`
  • **height:** `44px`

    • button primary active

    **Role:** button primary active component

  • **backgroundColor:** `{colors.primary-active}`
  • **textColor:** `{colors.on-primary}`
  • **rounded:** `{rounded.md}`

    • button primary disabled

    **Role:** button primary disabled component

  • **backgroundColor:** `{colors.primary-disabled}`
  • **textColor:** `{colors.muted}`
  • **rounded:** `{rounded.md}`

    • button secondary

    **Role:** button secondary component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.md}`
  • **padding:** `12px 20px`
  • **height:** `44px`

    • button on color

    **Role:** button on color component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button}`
  • **rounded:** `{rounded.md}`
  • **padding:** `12px 20px`
  • **height:** `44px`

    • button text link

    **Role:** button text link component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.button}`

    • text link

    **Role:** text link component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`

    • top nav

    **Role:** top nav component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.nav-link}`
  • **height:** `64px`

    • hero band

    **Role:** hero band component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.display-xl}`
  • **padding:** `96px`

    • hero illustration card

    **Role:** hero illustration card component

  • **backgroundColor:** `{colors.surface-soft}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.xl}`

    • feature card pink

    **Role:** feature card pink component

  • **backgroundColor:** `{colors.brand-pink}`
  • **textColor:** `{colors.on-primary}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • feature card teal

    **Role:** feature card teal component

  • **backgroundColor:** `{colors.brand-teal}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • feature card lavender

    **Role:** feature card lavender component

  • **backgroundColor:** `{colors.brand-lavender}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • feature card peach

    **Role:** feature card peach component

  • **backgroundColor:** `{colors.brand-peach}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • feature card ochre

    **Role:** feature card ochre component

  • **backgroundColor:** `{colors.brand-ochre}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • feature card cream

    **Role:** feature card cream component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `32px`

    • product mockup card

    **Role:** product mockup card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `24px`

    • testimonial card

    **Role:** testimonial card component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `24px`

    • pricing tier card

    **Role:** pricing tier card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-lg}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `32px`

    • pricing tier card featured

    **Role:** pricing tier card featured component

  • **backgroundColor:** `{colors.brand-teal}`
  • **textColor:** `{colors.on-dark}`
  • **typography:** `{typography.title-lg}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `32px`

    • text input

    **Role:** text input component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.body-md}`
  • **rounded:** `{rounded.md}`
  • **padding:** `12px 16px`
  • **height:** `44px`

    • text input focused

    **Role:** text input focused component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **rounded:** `{rounded.md}`

    • category tab

    **Role:** category tab component

  • **backgroundColor:** `transparent`
  • **textColor:** `{colors.muted}`
  • **typography:** `{typography.nav-link}`
  • **rounded:** `{rounded.pill}`
  • **padding:** `8px 16px`

    • category tab active

    **Role:** category tab active component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.nav-link}`
  • **rounded:** `{rounded.pill}`

    • badge pill

    **Role:** badge pill component

  • **backgroundColor:** `{colors.surface-card}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.caption}`
  • **rounded:** `{rounded.pill}`
  • **padding:** `4px 12px`

    • expert card

    **Role:** expert card component

  • **backgroundColor:** `{colors.canvas}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.title-md}`
  • **rounded:** `{rounded.lg}`
  • **padding:** `24px`

    • cta band illustrated

    **Role:** cta band illustrated component

  • **backgroundColor:** `{colors.surface-soft}`
  • **textColor:** `{colors.ink}`
  • **typography:** `{typography.display-md}`
  • **rounded:** `{rounded.xl}`
  • **padding:** `80px`

    • footer

    **Role:** footer component

  • **backgroundColor:** `{colors.surface-soft}`
  • **textColor:** `{colors.body}`
  • **typography:** `{typography.body-sm}`
  • **padding:** `80px`

    • Do's and Don'ts

    Do

  • Use `--color-primary` for the brand's primary interaction treatment.
  • Keep page surfaces anchored to `--color-canvas`.
  • Preserve every typography style's documented size, line height, and letter spacing.
  • Compare major implementation decisions against [the live Clay website](https://www.clay.com/).

    • Don't

  • Do not introduce colors outside the documented color token set.
  • Do not replace `--color-ink` with an arbitrary neutral.
  • Do not flatten documented component states or spacing relationships.
  • Do not treat this extracted snapshot as newer than the live source website.

    • Layout

    Use the documented spacing scale and component geometry as the implementation baseline. Validate responsive composition and current page rhythm against [the live source](https://www.clay.com/).

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